After a couple of months without blogging, I decided to resume posting as of today. Downtime was initialy due to ‘too much work’ and later transformed into ‘I need vacation’. Anyway, thanks for your patience and welcome back.

If you’ve seen the complete Steve Jobs Keynote, you probably noticed his remote control failing to work at some point. Steve manages to make a joke about it and after a few moments, the show goes on.

Apple sells technology, the one thing that failed to do its job here, but the fact that this incident is not edited out of the streaming video available on Apple’s website shows Apple is willing to tell an authentic story. But Apple knows its fans are able to digest what happened. Also, my guess is that Apple is aware of the power of these 4000 people that attended the Keynote live. They saw the trouble, so trying to cover it up by editing the event video, could do more damage than just showing it. Apple choose to play fair.
Would you have played fair? Would you have distributed the video with the failure still in it? In a hyperconnected world, there’s no room for cheating.

Also, Todd Bishop has a nice analysis comparing Steve Jobs, Bill Gates and Micheal Dell keynotes. Worth checking out.