This 20 page whitepaper explores the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet.

Who should read this?

Everybody in advertising, marketing and media, especialy those interested in new technologies. However, technical knowledge is not required, which makes this document a good opportunity to catch up if you haven't yet explored the changes that affect the advertising industry.

Comments

There are a few ways to comment Advertising 2.0:
- There is a page in my blog that allows for comments and discussion.
- Also, feel free to email me or
- contact me through Skype.