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Bajar Publicidad 2.0

This 20 page whitepaper explores the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet.

October 2008 | More than 30.000 copies downloaded!

Who should read this?

Everybody in advertising, marketing and media, especialy those interested in new technologies. However, technical knowledge is not required, which makes this document a good opportunity to catch up if you haven't yet explored the changes that affect the advertising industry.


There are a few ways to comment Advertising 2.0:
- There is a page in my blog that allows for comments and discussion.
- Also, feel free to email me or
- contact me through Skype.

Creative Commons License

This work is published under a Creative Commons Attribution 2.0 license.